SEO basics are the foundation that determines how “discoverable” online content is. That is, how likely it is for someone to find your website through the use of search engines (primarily Google). Over the years, I’ve written and re-written several
How to Get Your Social Media Presence Started
By Kara M. Zone Of all the things you can do online, your social media presence is, perhaps, the most important aspect of them all! When you think about social media, you may have a very specific idea of what
A Brief Look at Email and Newsletter Marketing
By Kara M. Zone You’ve probably heard a lot about email and newsletter marketing, but you may not realize how powerful it can be. For some businesses struggling to get the word out about their products and services, this type
Failing NaNoWriMo, Part 4, Now What?
If you’ve been following my Failing NaNoWriMo posts this month, you might have some idea where this is headed. Now that we’ve spent the month of November writing an average of 1,666 words a day (or not), it’s time to